User acquisition is considered the most challenging part of aso. User acquisition is a type of strategy used in top aso strategy services which help in gaining users by developing methods by promoting your app. When it comes to user acquisition, the process is done in two ways:
- Paid user acquisition
- Organic user acquisition.
Here we give you a good article on paid acquisition.
Paid user acquisition:mple and creative idea used for marketing your app is app store optimization. It is a new concept to digital marketing that helps in increasing the app visibility and gives you access for a vast base of users. This process of driving traffic towards your app page and convincing them to download your app is called user acquisition.
While user acquisition is mostly done through aso, many app marketers promote their app using paid campaigns and target users. Paid campaigns have few benefits like targeting only rightful users, selecting the time and can select where you want to show your ad on the website.
Paid user acquisition is significant but little costly, which cannot be done by many aso companies in the budget.
Paid aso strategy services used in these UA campaigns are:
- Almost 8 million videos are watched every minute on Facebook. We can indeed say that people are video lovers. Using a short preview video to show your ad features, functionality, concept, graphics etc. and almost all app video previews can be used in every platform like Facebook, youtube, Instagram, Snapchat etc. it is also effective and is budget-friendly.
- Social media platforms are a great place to place your ads. But it can be little time taking, because you need to promote your app, through friends and their friends so on. But it is useful in a way because we can target attracting only rightful users. The ads on any social media platform just stay for a few seconds but are highly effective and low at cost.
- You can place your ads on any popular social media platforms like Instagram, Facebook, Snapchat ad twitter.If appropriately executed and creatively, they can bring your app page massive traffic and attract potential users.
Universal and user acquisition campaigns can be done on search platforms like google search, google play store, youtube etc. when performing UAC, you can have any one of two goals like either focusing on downloads volume or increasing app’s performance for converting the already customer into paying users.
User acquisition campaigns help in also controlling your pay either depending on the number of new users (click per install method) or after the user clicks the specific action of your app.
Conclusion:
Coming up with the new article with more info about paid UA, the analysis shows that paid campaigns help boost your organic downloads for sure, although this depends on the type of app you are promoting. For, shopping app, it might not bring any difference, but for a gaming app, it shows a huge difference.
Paid ua is one of the best aso strategy services, which help you boost your brand name and awareness when you initially launch your app, but once your app popularity is increased, you can go with organic campaigns.